We're going to solve problems and charm your users together. Here's how.
A comprehensive product review will give you clarity, focus, and a strategy that works. You’ll get expert research, actionable insights, and a roadmap that helps you build smarter, faster, and more cost-effectively. It matters because…
Half of all dev time and budget goes to fixing avoidable mistakes.
Fixing after launch can cost 100x more than planning ahead.
A seasoned product leader can outpace most teams on research and design.
Strong product planning builds confidence with your team and investors—and sets you up for success.
How it works
I dive in as if I’m part of your team, quickly getting up to speed and identifying how to take your product to the next level. I always start with a product intro review and report, approaching as a first-time user and gathering feedback from other fresh eyes. This becomes a stream-of-consciousness report with lots of insights.
We'll then discuss your current goals, challenges, and roadmap. I'll get to know your team's skillsets, so I can help identify your easy wins and goals, and prioritise paths to improvement. We won't just talk about what changes need to happen, but why and how.
From there, I'll perform more intensive product research and recommendations, often including analytics, support stats, user interviews, focus groups, and demographic and competitor research. I’ll provide a full assessment, including technical recommendations and user feedback sessions with items you can act on immediately.
We'll then collaborate on a comprehensive roadmap which accounts for your current challenges, goals, capabilities and limitations. I’ll recommend the best way to move forward with your product decisions, develop a picture of what your runway looks like, and determine how to make it last.
The result? You and your team are going to come out of this process feeling informed, confident, and excited to be on the right path.
Our project ends with one of three possible outcomes…
You got what you need. Awesome! I’ll leave you with wireframes, product plans, research docs, etc. and go on my merry way. If you ever need me again, you know where to find me!
You decide you’re ready for a full-time product owner. Want help selecting and training the right hire? I'm happy to be there every step of the way.
You want to keep working together. Many teams find value in ongoing user research, feature design, prioritisation, and development support. Learn more
The process typically ranges from £2,000 to £10,000 depending on the size of the product.
Looking to make a smaller investment? A quickfire product review can identify the biggest potential wins. You get a list of 10+ actionable recommendations for how to improve conversion, increase retention, and impress your users. £500 flat fee for any product, delivered within one week, and the fee can be applied toward a Comprehensive Product Review within 60 days.
Some results I’ve achieved with previous clients
in new recurring revenue after product process optimisations. 12 month engagement for B2C media company.
£12.5M
reduced production costs through creative budgeting, resourcing, and vendor negotiation, while maintaining creative standards.
30%
increase in customer retention in less than 3mo, through experience improvements, community management and content creation.
440%
increase in sales by building a low-code solution to pivot the company from B2C to B2B, expanding to a new target audience.
200%
Some of the companies I’ve worked with, and places where my work has been seen.
“Ashley is the fractional leader every business leader dreams of - with expertise in operations and product, she is a utility player you can trust with mission-critical projects. More important than what she does is how she does it: she builds lasting systems and upskills your team so they can manage the ongoing work. She also has great instincts on when to work independently or collaborate and when to step up or step back on decisions. If you need to launch a big initiative, add leadership capacity, or just get some important work done well, Ashley is your person!”
Lee Pichette, Founder, Forum and Goal.ai
“As a Founder with no growth experience, Ashley helped me to cut through the noise and focus on the immediate problems.” Nick, Founder, The Fix
“Ashley has this amazing ability to make multi-tasking and managing a diverse team of people look easy. She never ceases to amaze with her ability to extract the best out of a team. She brought unique ideas and had a vision for the product that without doubt contributed massively to the company's successes.” Anthony, QA Engineer
“Our roadmap was starting to get overwhelming. I wanted to speak with someone with deep expertise that could relate. Enter Ashley. Our time was incredibly valuable and left me feeling energised and motivated to keep forging forwards! Can't recommend Ashley enough!” Foti, CEO, GrowthMentor
"Ashley provided really great feedback and ideas in a very short space of time. Thank you!" Barry McDonagh, Founder and Best-Selling Author
"Ashley was so well-prepared and really guided our conversations for me to get the most value. She had great general insight, as well as specific things that I could do for a project I am working on now." Noorain, Sr Product Designer and Founder
"If you want someone who kills it every time, you better hire this girl!" Alisa, Director of Operations at UHNW Household