Expertise without the expense
Data-led, full-stack product leadership for startups like yours
How it works
Fractional product leadership means you get an experienced CPO on your team part-time (typically 1–2 days per week) to bring clarity, strategy, and hands-on execution without the cost of a full-time hire. I work directly within your workflow, join key meetings, lead product decisions, and keep things moving between sessions via async tools like Slack. It’s flexible, efficient, and built for fast-moving startups like you.
I specialise in supporting founding teams who are wearing too many hats, don’t yet have a dedicated product lead, or are stalled trying to get the product they need out the door. Need to move KPIs, sharpen your user experience, or improve onboarding but can’t afford to stall before product–market fit or your next raise? We should talk.
Almost Fully Booked. Limited Capacity Remaining.
When we work together, you can expect…
Clear product strategy, strong execution, and roadmaps that actually move things forward
Confident, data-led decisions and hands-on support to keep projects on track
Better communication and collaboration across teams, with less chaos and delay
More time for founders and leaders to focus on vision instead of daily firefighting
Put simply, I’ll keep you up-to-date and out of the weeds, so you can focus on leading from your own areas of expertise.
Why work with me
I’m a 2× founder, creative producer, and product leader with 15+ years of experience across product, design, code, and operations. I’ve helped dozens of companies reach their product and revenue goals, led international cross-functional teams, and shipped features used by millions.
Some things I’ve achieved for previous clients…
in new recurring revenue after product process optimisations. 12 month engagement for B2C media company.
£12.5M
increase in sales by building a low-code solution to pivot the company from B2C to B2B, expanding to a new target audience.
440%
reduced production costs through creative budgeting, resourcing, and vendor negotiation, while maintaining creative standards.
30%
increase in customer retention in less than 3mo, through experience improvements, community management and content creation.
200%
reduction in development spend by designing and testing smaller, iterative changes internally. B2B SaaS.
70%
increase of in-app purchases after product optimisations. 12 month engagement for B2C media company.
300%
reduction in production times after process and comms optimisations. 3 month engagement for B2C media.
80%
increase in conversion rate through targeted UX and product improvements over 60 days. B2B SaaS.
18%
Some of the companies I’ve worked with, and places where my work has been seen
“Ashley is the fractional leader every business leader dreams of - with expertise in operations and product, she is a utility player you can trust with mission-critical projects. More important than what she does is how she does it: she builds lasting systems and upskills your team so they can manage the ongoing work. She also has great instincts on when to work independently or collaborate and when to step up or step back on decisions. If you need to launch a big initiative, add leadership capacity, or just get some important work done well, Ashley is your person!”
Lee Pichette, Founder, Forum and Goal.ai
“As a Founder with no growth experience, Ashley helped me to cut through the noise and focus on the immediate problems.” Nick, Founder, The Fix
“Ashley has this amazing ability to make multi-tasking and managing a diverse team of people look easy. She never ceases to amaze with her ability to extract the best out of a team. She brought unique ideas and had a vision that without doubt contributed massively to the company's successes.” Anthony, QA Engineer
“Our roadmap was starting to get overwhelming. I wanted to speak with someone with deep expertise that could relate. Enter Ashley. Our time was incredibly valuable and left me feeling energised and motivated to keep forging forwards! Can't recommend Ashley enough!” Foti, CEO, GrowthMentor
"Ashley provided really great feedback and ideas in a very short space of time. Thank you!" Barry McDonagh, Founder and Best-Selling Author
"If you want someone who kills it every time, you better hire this girl!" Alisa, Director of Operations at UHNW Household
"Ashley was so well-prepared and really guided our conversations for me to get the most value. She had great general insight, as well as specific things that I could do for a project I am working on now." Noorain, Sr Product Designer and Founder
You might be wondering…
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I prioritise working with early-stage startups with small teams of 10 or less employees, between Pre-Seed and Series A.
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Absolutely! I’m a designer and developer who leads execution and collaborates directly with your team. I don’t just advise, I actively help you ship.
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I typically spend the equivalent of 1–2 days a week on your product, with one weekly sync meeting and more frequent async updates. We’ll directly collaborate on roadmapping, design, or delivery, depending on what’s needed most.
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I can flex up when needed, for example, during a launch or hiring sprint, and we’ll align on scope together. It’s all designed to stay responsive to your pace.
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I can help you define roles, write job descriptions, screen candidates, and onboard hires. My goal is to build a system and a team you can grow with.
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That’s great! I can support your existing team, mentor junior PMs or designers, and bring structure and clarity without stepping on anyone’s toes.
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You’ll get a sharper roadmap, improved UX, clearer priorities, faster decision-making, and visible traction. You’ll also personally feel a bit more free and able to focus on the things only you can do.