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Peer-to-Peer Cooking Website

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Platforms: Responsive Web

Main Roles: User Research, UX Strategy, Web UI Design

Additional Roles: Branding Design

 

Project Summary

This webapp connects Foodie cooks with consumers as a homecooked, healthy and social alternative to takeaway. Home chefs are encouraged to list dishes and set dates/times when these will be available for pickup. The app had already launched in a small community outside of London when I joined the team to improve their flows.

 

Research

The app had been built by a small team with only development resource and no UX input so there were a large number of flows to look at. I went through all flows step-by-step, documenting my first experiences and creating experience maps. I gathered input from small groups of users on the experience of using the app, as well as their impressions of the brand.

 

Sketching & Wireframing

Based on the research done, I prioritised where improvements would be needed and began wireframing those high-priority flows. We eventually ended up wireframing almost the entire app with a number of use cases.

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Design Language

When I work with clients who are on a budget, I often recommend that, instead of taking the time to design all screens in Sketch or a similar program, we do a set of design language files which empower the development team to create functions with the same look and feel for a long time to come. This allows us to layer on custom UI work only where necessary and maximise value when it comes to costs.

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Their original website was built using Bootstrap so the design language file that I provided was a simple overlay of custom CSS that they could "paste into" their existing implementation. Any custom work (for example in this case the Dish Cards) were provided as custom responsive HTML.

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