Here's how I can help improve your product by not working for you.


If you're reading this, you already know why UX is so important and you've decided to invest in taking your products to the next level.

Like any investment, this involves looking at your project critically and being ready to make some commitments to achieve a positive return. For many companies, this involves hiring a full-time UX Designer. But for others, it doesn't. Often, having someone on staff is overkill for the following reasons:

  • A UX Designer can typically produce specifications 2-3x faster than a small-to-medium sized development team can implement.
  • Your customers can only process, and feed back to you, about a finite amount of changes at a time.

It's not uncommon for a team to recognise the need to improve their UX, and start interviewing for a UX employee. What's not common is realising that you can actually have the same output as a full-time UX designer, for a fraction of the cost. Intrigued? Keep reading...


It all starts with an all-hands Accelerated Deep-Dive

This is where I start thinking like a team member, get to know your product inside and out, and we scheme together how to bring your product to the next level.

  • Offsite "First Glance" Review: (Offsite) I'll gather fresh, first-time user feedback (including my own) so I can come prepared when we first meet. My customers usually find that this is a bit of an eye opener, as they're typically so close to the product that they can't put themselves in the mindset of a true first-time user.

  • Onsite workshops and assessments: (Typically 2-4 Days) We'll review your product in detail, discuss your current backlog and I'll get to know your team and their skillsets, I'll help identify your easy wins and goals, prioritise paths to improvements, and probably even do some live wire-framing and sketching workshops. I’ll be on hand, working in your office, to help implement any quick design tasks. We won't just talk about what changes need to happen but why and how.


  • Full Product Report: (Offsite, typically 1 Week) Working from the output from our onsite meetings, I'll review your product top to bottom, including usage analytics, support stats, demographic & competitor research. I’ll provide a full assessment of your product including a technical review and user feedback sessions with items you can act on immediately, as well as valuable external insights and ideas.

  • UX and Product roadmap: This is a collaborative plan which takes your current challenges, business goals, and technical capabilities into account. I’ll recommend the best way to move forward with your UX design decisions. I’m all about doing my research before making long-term commitments, and this is the report that's going to make you and your team feel excited to be on the right path.


This process ends with one of two possible outcomes:


You actually do need to hire a new full-time creative.

If this is the right path for you, then you'll already be set up for success and have a clear path forward for your new hire. I'll also provide a customised list of UX interview questions and skills assessments that you can use in your interviewing process. Want help selecting and training the right one? I'm happy to be there every step of the way.

You don't need a full time UX designer.
About 80% of my clients find their needs fall into this category.

The vast majority of teams I've worked with design, build and release on a fluctuating schedule, as opposed to a steady flow. This means that your need for UX support fluctuates as well. Here's what that fluctuation looks like:

Phase 1: Product Intensives

Deliverables include:
▪ Design Language Creation
▪ Feature Scoping & Designs
▪ User Comms Strategies
▪ Identification of KPIs

Phase 2: Honourary Team Member

Deliverables include:
▪ Feature Scoping & Designs
▪ Demographic Research
▪ Analytics & Stats Reviews
▪ User Research Sessions
▪ Onsite Meetings & Workshops

Phase 3: Remote Partner

Deliverables include:
▪ User Research Sessions
▪ Onsite Steering Meetings

    When new features or challenges arise, we ramp back up to a previous phase as needed. The key is flexibly educating, empowering, and supporting your team so momentum continues at an appropriate pace as your project evolves.

    Take a look and see how this has worked for some of my clients in the past:

      Example One

      Team of 1 CEO, 4 Developers and 1 Product Owner
      Phase 1 Intensives lasted just 1 day onsite, 2 days offsite.

      Phase 2 This was skipped.

      Phase 3 I'm available on Slack if they need me and we work together remotely 1-2 days per month. This has been ramped up twice when they were launching into major project sprints.

      Example 2

      Team of 2 Developers and 2 Growth Experts
      Phase 1 Intensives lasted 1 week onsite, 3 weeks offsite.

      Phase 2 I was available on the company's Slack instance for the following 4 months, averaging about 3 work days per week.

      Phase 3 I'm available on Slack if they need me and we work together remotely 1-2 days per month.

      Example 3

      Team of 1 CEO, 1 CMO, 6 Developers and 3 Product Owners
      Phase 1 Intensives are held each time a new product or feature is planned. These typically last 2-3 days onsite and 1-3 weeks offsite.

      Phase 2 During this phase I helped train their current Jr UX designer. I was onsite one day per week and available close to full-time on Slack.

      Phase 3 I visit their office twice per month, incuding for their user feedback sessions, and I provide Sr-level assistance as needed 3-4 days per month.

      Want to know what this would look like for your company? Contact me and I'll create a customised Estimated Action Plan just for you.


      Some things for you to know:

      • You get Product Exclusivity, which means I will never work with a direct competitor.

      • You get the same solid communication, deadlines and deliverables as you would if you employed a designer.

      • If your needs change, we can immediately change gears and scale up, or interview designers for a full-time role.

      Avg annual cost as outlined above

      Avg annual cost of of hiring a Senior UX Designer


      My approach is unique, but my former clients can speak to the results. They're in-depth, well-researched, personalised and personable...

      "Within a week of working with Ashley to implement changes to our flows, we saw an engagement increase of over 30%!"
      "Ashley's vision, planning skills and in-depth knowledge of UX were key factors leading to the ultimate success of our project."
      "Ashley's talent not only helped improve existing products, but it also set a foundation for new ones as well."
      "Ashley is one of the best designers and engineers I've ever worked with."
      "If you want someone who kills it every time, you better hire this girl!"

      Limited Availability

      I'm just me! That means that once my calendar is booked, I can’t take on any more work until it clears up again. Drop me a line today and let’s reserve the time needed to give your product the attention it deserves.

      Contact Me