Love them or hate them, there's one thing that's undeniable about the Kardashians - they know how to run a business. So, when I saw a massive ad on the side of a bus advertising a new streaming service created, as far as I can tell, at the very least in cooperation with them, I needed to see this thing. Below is a step by step review of the new platform's onboarding process and UX.
The home page is pretty low-key in comparison to the gigantic pink ad that I witnessed drive by this week. They make it pretty clear from the start that this is a platform for all reality TV, not just the shows that follow around the rich and famous.
Oh wait, there it is! A popup modal for signup with the famed spokesperson. Free trial, £3.99 a month, that's not too bad!
Ok, let's get going with this thing. Pretty standard signup process. Personally, I opted for Facebook.
Pretty standard credit card billing to start the free trial. Interesting partnership with Virgin Media here, to bill directly to your TV provider.
Nice confirmation page, good clean copy and calls to action. Onward!
The UX is pretty standard and simple as a video player. Nice large preview images, a few pink callouts for Series Finales, New Episodes, etc.
Video cards have a hover state that include a slight enlarging effect on the preview image.
The full listing of shows, as well as episode listings for individual series/seasons follow the same simple UI.
On watching the first video on the platform, users are asked to create a pin. I'm not entirely sure what the reason for this would be, maybe advanced security so that, even if you stay logged in on a machine, no one can access your videos. I would be curious to know the reasoning / research behind this decision.
There's nothing too exciting or unique about the video player pages themselves...
Although there are a few slick UI touches.
This is an interesting little feature. All videos have a rating system similar to Facebook's Reactions. This allows users to search videos based on their mood.
This feature is brilliant, in my opinion. The product designers clearly knew their audience. Snippets are looping video/text/music elements that operate like GIFs which can be shared to social media. As with videos, these can also be filtered by mood.
"Kim would you stop taking pictures of yourself. Your sister is going to jail." ... Too good.
Pretty standard stuff here, in keeping with their bold brand colours and simple, oversized UI elements.
All in all, it's clean and slick, and seems to give their audience exactly what they want. There are iPhone and Android apps as well, which I just might review soon.
For the moment though, I have some Real Work to do, and some Real Housewives to visit with...