UX Review of HayU.com Reality TV Subscription Service

Love them or hate them, there's one thing that's undeniable about the Kardashians - they know how to run a business. So, when I saw a massive ad on the side of a bus advertising a new streaming service created, as far as I can tell, at the very least in cooperation with them, I needed to see this thing. Below is a step by step review of the new platform's onboarding process and UX.

Onboarding

The home page is pretty low-key in comparison to the gigantic pink ad that I witnessed drive by this week. They make it pretty clear from the start that this is a platform for all reality TV, not just the shows that follow around the rich and famous.

001 Home
001 Home

Oh wait, there it is! A popup modal for signup with the famed spokesperson. Free trial, £3.99 a month, that's not too bad!

001 Home 2
001 Home 2

Ok, let's get going with this thing. Pretty standard signup process. Personally, I opted for Facebook.

002 Register
002 Register

Pretty standard credit card billing to start the free trial. Interesting partnership with Virgin Media here, to bill directly to your TV provider.

003 Subscription
003 Subscription

Nice confirmation page, good clean copy and calls to action. Onward!

004 Success
004 Success

The Platform

The UX is pretty standard and simple as a video player. Nice large preview images, a few pink callouts for Series Finales, New Episodes, etc.

008 Discover
008 Discover

Video cards have a hover state that include a slight enlarging effect on the preview image.

08 Discover
08 Discover

The full listing of shows, as well as episode listings for individual series/seasons follow the same simple UI.

010 Shows
010 Shows
010 Trending
010 Trending

On watching the first video on the platform, users are asked to create a pin. I'm not entirely sure what the reason for this would be, maybe advanced security so that, even if you stay logged in on a machine, no one can access your videos. I would be curious to know the reasoning / research behind this decision.

013 Pin
013 Pin

There's nothing too exciting or unique about the video player pages themselves...

014 Player
014 Player

Although there are a few slick UI touches.

014 Player UI
014 Player UI

Rating System

This is an interesting little feature. All videos have a rating system similar to Facebook's Reactions. This allows users to search videos based on their mood.

014 Player UI 2
014 Player UI 2
014 Player Ratings 2
014 Player Ratings 2
009 Mood
009 Mood

Snippets

This feature is brilliant, in my opinion. The product designers clearly knew their audience. Snippets are looping video/text/music elements that operate like GIFs which can be shared to social media. As with videos, these can also be filtered by mood.

011 Snippets
011 Snippets

"Kim would you stop taking pictures of yourself. Your sister is going to jail." ... Too good.

011 Snippets
011 Snippets

Account Management

Pretty standard stuff here, in keeping with their bold brand colours and simple, oversized UI elements.

005 My Account
005 My Account
006 Settings
006 Settings

Conclusion

All in all, it's clean and slick, and seems to give their audience exactly what they want. There are iPhone and Android apps as well, which I just might review soon.

For the moment though, I have some Real Work to do, and some Real Housewives to visit with...