We're going to solve problems and charm your users together. Here's how.

 
 
Product Process
 

I want to make your product and team better, together. This process isn’t just a one-time thing. It’s a way of thinking about your product and approaching every decision and challenge. I get a kick out of helping every team grow by demonstrating user-centred design principles, drafting clear documentation and procedures, and providing guidelines and templates.

Design Thinking is the key to an outstanding product. It even saves money. Let’s look at some examples of how that can look, in real life:


1 / Understand

What do we want to build? Who are we building it for? What are their current problems and pain points?

This is where we identify stakeholders and audience, gather initial ideas, and talk about what we need to to accomplish. We’ll explore questions and concepts like:

  • What is the core problem we’re trying to solve?

  • Who are we trying to solve it for?

  • Who are we competing with? Who has tried to solve this problem in the past, and failed? Why?

  • Who is our audience? How do they solve this problem currently? Why isn’t it working for them?

  • What are our strengths, weaknesses, opportunities and threats?

Typical deliverables for this phase include high-level feature lists, KPIs, rough wireframes, analytics and research reports, archetype profiles and personas, and more.

 

“Insufficient facts always invite danger.”

— LT CMDR Spock


2 / Discover

How might we approach the problems that we’re trying to solve?

We'll narrow down ideas, test our hypotheses, and start getting creative. Holding brainstorming sessions and workshops is a great way to get everyone's ideas on the table. This often includes live whiteboarding or idea generation games. We’ll test our ideas and market viability with surveys and polls, discussions on social media, one-on-one Interviews, focus groups, and temporary landing page tests.

Typical outcomes of this phase include demographic and market reports, rough wireframes, prioritised feature lists for our earliest Testable, Usable, and Lovable products, high-level technical plans, early business requirements and support plans.

 

3 / Refine

What features do we need to focus on? How do they work? What do they look like?

The goal of this stage is to identify what we need to build and how to make it play nicely with the resources we have. Drawing from the product lists that we started in the last phase, we'll continue to narrow down where our main focus should be. From there, we'll wireframe and map out potential screen flows. We might even gather inspiration for UI design along the way.

Depending on budget and timelines, this might include mockups, clickable prototypes, or even some UI work in the form of a Design System or full mockup-style designs. We'll test these flows to get feedback to observe how potential users interact with what we're proposing. We will end this phase with a confident understanding of what we're building.

Product Design
 

“It is not about increase, but about decrease. Hack away at the inessentials.”

- Bruce Lee

 

4 / Build

Because of my background in development, I like to be involved every step of the way. This means producing detailed technical specifications for development teams, including everything from wireframes, user flows, use cases, database schema suggestions, etc. If I think it, it goes down into writing!

Product Development
 

I often have the opportunity to support development teams through the process, making sure that we resolve any questions as soon as they arise. For some projects, I even get my hands on the front-end code to ensure that the final product is pixel-perfect. This is a great time to do additional rounds of user testing and discovery through the build, to continue validating where we’re headed.

UX Design

5 / Ship

Getting the things we've planned out into the wild? Hell yeah! I've taken nearly 50 projects from idea to reality over my career. I think it's safe to say: I'm addicted to that stuff.

Design Mockups

6 / Observe

What are users saying and doing? What’s changed in our environment?

We’ll watch analytics, reviews, social media and other sources. This real-life data is used to wrap back around to the top for your next version or improvement.

Analytics
 
 

Here’s what I believe in…

I believe in making things work, then making them better.

I believe in questions first and solutions later.

I believe in building what’s needed, even if something else is prettier.

I believe in an excessive quantity of use cases.

I believe in putting goals and strategy ahead of the craft.

I believe in #2B2F31 instead of “black.”

I believe in planning that saves time and money.

I believe in the power of positive thinking.

I believe in learning from miskates.

I believe in loving and living my work.


Think we could do something awesome together?